Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences and measure how the site is used. Some are set by us (first-party); others are set by services we use (third-party). Your browser's local storage works in a similar way, so this policy covers both.

Essential — always on.

• Your cookie choice (eyw_consent) — remembers whether you accepted or declined, on eywafrica.org and the Spark shop (spark.eywafrica.org) alike. 12 months.
• Cloudflare Turnstile — checks that a form is sent by a person, not a bot. Only on pages with a form.
• Cloudflare Web Analytics — counts page views without cookies and without identifying you.

Analytics — only after you accept.

• Google Analytics 4 (_ga, _ga_NY1DH7SDKD) — traffic measurement. Up to 2 years.
• Microsoft Clarity (_clck 1 year, _clsk 1 day; Microsoft also sets CLID and MUID on its own domains, up to 13 months) — session recordings and heatmaps, with form fields masked.

Email and supporter records — only after you accept.

• Klaviyo (__kla_id, up to 2 years, plus local storage items starting klaviyo or kl-) — recognises your browser. If you have sent us a form or signed up for emails, Klaviyo links the pages you visit to your supporter record, so we can send you more relevant updates.
• Campaign link (site_attr on eywafrica.org, spark_attr on the Spark shop, 30 days) — remembers the campaign tags (UTM tags and Google click ID) on the link you first arrived from. If you then send us a form, sign up, donate or buy, they are saved on your supporter record, so we know which campaign reached you.

Advertising — only after you accept.

• Google Ads (_gcl_au 90 days; _gcl_aw and _gcl_gb 90 days, only when you arrive from one of our ads; Google also sets IDE on doubleclick.net, up to 13 months) — measures whether our Google ads lead to visits and donations, and lets Google show our ads again to people who have visited (personalised ads).

The services listed above set their own cookies under their own privacy policies:

• Google — policies.google.com/privacy
• Microsoft — privacy.microsoft.com
• Klaviyo — klaviyo.com/legal/privacy
• Cloudflare — cloudflare.com/privacypolicy

You choose in the cookie banner on your first visit. To change your mind, use the button below: it clears your choice and our analytics cookies on eywafrica.org and the Spark shop, then shows the banner again. The Cookie Settings link in the Spark shop's footer does the same.

Change cookie choice

Cookies set on other domains (such as clarity.ms or doubleclick.net) can only be removed in your browser settings. Blocking all cookies in your browser may break parts of the site.

On your first visit we ask whether you accept the analytics, email and advertising cookies above. Until you accept, none of them are set. Your choice covers eywafrica.org and the Spark shop, so you are asked once for both. We keep it for 12 months, then ask again.